No matter whether your business has one employee or 10,000, one location or 100, is online-only, or brick-and-mortar, you need a social presence. Oftentimes, business owners are overwhelmed at the idea of managing their own social media strategy, falling victim to the idea that they must be everywhere. When you consider the sheer number of social platforms available – Facebook, Twitter, Periscope, Google+, LinkedIn, Pinterest, Instagram, YouTube, Snapchat, WhatsApp – it’s no wonder so many strategies fail.